Ep 22: How to Engage Your Email List Through the Power of Storytelling

Episode 22: How to Engage Your Email List Through the Power of Storytelling

Guest: Sonja Ecklund | Ep. 22

Welcome to Financial Advisors Want to Know! I’m Catherine Tindall, CPA, partner at Dominion Enterprise Services, a firm specializing in tax advisory and compliance for financial advisors.

On today’s episode, I’m joined by Sonja Ecklund, a board-certified health and wellness coach and financial social work coach with expertise in behavior change and learning development. Sonja has successfully built an engaged email list using the power of storytelling, rather than a sales-focused approach.

Key Takeaways:

✅ Why Storytelling Works – How narrative-driven emails create a deeper connection with your audience.
✅ What Makes an Email Newsletter Successful – The key elements that turn readers into engaged followers.
✅ How to Provide Value Over Time – Strategies for nurturing your list with meaningful content instead of just selling.
✅ Avoiding Common Mistakes – What financial advisors often get wrong about email marketing (and how to fix it).
✅ Turning Readers into Clients – Subtle ways to position yourself as a trusted authority while staying authentic.

💡 If you're struggling to make your email list work for your business, this episode is packed with actionable insights!

🔗 Connect with Sonja Ecklund:

• Website
• LinkedIn
• Join Sonja’s Email List

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🌐 Learn more: www.DominionEs.com

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